Case Study

How Reddit Helped an Outdoor TV Brand Overtake Samsung in AI Recommendations

One Reddit content library drove reach, AI recommendations and Google rankings, and the brand now leads Samsung in AI visibility and share of voice.

Industry:
Consumer Electronics
Duration:
11 months
Channels:
Reddit, AI answers, Google

  • 2.28M

    Reddit impressions

  • 59.4%

    AI visibility

    Up from 33.9% in January

  • 1,701

    AI citations to campaign posts

  • 225

    Page 1 Google rankings

The Results

What Changed

In eleven months, RedPulse built the client a Reddit content library that now earns attention on three fronts at once: community engagement, recommendations from AI engines, and organic Google traffic.

  • Leading the category in AI answers. On non-branded, recommendation-style prompts, the brand’s share of voice rose from 33.8% in January to 52.0% in October, ahead of every tracked competitor, including Samsung, SunBriteTV and Furrion.

  • Reddit is a top source behind the brand’s AI answers. It out-cites long-established publications such as Forbes and Popular Mechanics.

  • Massive reach. About 2.28 million impressions, 926 upvotes, 1,607 comments and 1,027 shares, including a single thread that reached 729k impressions.

  • Real AI citations. 35 campaign posts carry a combined 1,701 AI citations from 2,813 retrievals.

  • A fast-growing organic channel. 225 ranking keywords, 122 in the top 3, and roughly 605 estimated organic visits a month.

The Approach

How We Ran It

Outdoor TV buyers ask Reddit and AI engines the same questions: will it survive the weather, is it bright enough, and is it worth the money. We built a program to answer those questions where buyers are already looking, through genuine community content rather than brand messaging.

  1. 1

    Scenario-driven topics

    Posts built around real buying situations (poolside, patio, RV, tailgating, budget) and “is it worth it?” questions.

  2. 2

    The right communities

    Broad homeowner audiences such as r/HomeImprovement and r/homeowners, alongside niche communities like r/Pools, r/RVLiving and r/patio.

  3. 3

    Consistent cadence

    Five to six posts every month for eleven months, with a bank of 63 topics behind them.

Results were tracked across Reddit engagement, AI visibility on 25 tracked prompts across ChatGPT, Google AI Overview, Perplexity and Gemini (Peec AI), and organic search (Ahrefs).

The Outcomes

The Numbers, Channel by Channel

Outcome 1

Reddit Reach at Scale

The program generated roughly 2.28 million impressions. The top eight posts account for about 70% of the total, and the biggest winners were broad homeowner-intent threads, where “is it worth it?” and “will it last?” framings resonate.

PostSubredditImpressionsUpvotesComments
Will a regular TV hold up outdoors over the long run?r/HomeImprovement729.0k271282
Is it okay to leave an outdoor TV outside year-round?r/HomeImprovement209.0k5167
Are outdoor TVs actually waterproof?r/homeowners117.0k3948
Outdoor TV or a regular TV with a cover: which is worth it?r/patio74.6k1842
Selected top live posts by impressions, campaign to date.

Outcome 2

The Brand Leads Samsung in AI Recommendations

On the non-branded, recommendation-style prompts that most resemble a real purchase decision, the client now leads every tracked competitor on both visibility and share of voice. Share of voice is about 13 points ahead of Samsung, the closest competitor and a far larger consumer electronics brand.

The clientClient

Visibility
47.3%
Share of voice
45.2%

Samsung

Visibility
42.6%
Share of voice
31.8%

SunBriteTV

Visibility
21.4%
Share of voice
11.4%

Furrion

Visibility
19.7%
Share of voice
11.6%
Non-branded prompts, campaign to date (Jan 1 – Oct 28, 2026). Peec AI.

The trend has moved steadily upward: non-branded visibility climbed from 33.9% in January to 59.4% in October, a new high, with a clear inflection in May and June as the library matured. On branded prompts, the brand is essentially unrivaled at 99.1% visibility and 76.3% share of voice, including head-to-head comparisons against SunBrite and Samsung Terrace.

Outcome 3

Dominating the Scenarios Buyers Ask About

Lifestyle and scenario prompts are where the content strategy shows up most clearly. The brand appears in roughly 80–90% of AI answers for poolside, bathroom, RV and “best of 2026” queries.

Non-branded promptBrand visibility
  • Recommended outdoor televisions for poolside entertainment89.9%
  • Best waterproof TV for a bathroom mirror or shower86.9%
  • Top 5 best outdoor TVs for 202686.6%
  • What is the best RV TV that is durable and smart?84.8%
  • Best TV for a poolside setup with direct afternoon sun79.9%
  • Best budget outdoor TV that isn’t cheap junk78.9%
Selected non-branded prompts, campaign to date. Peec AI.

Visibility is strong on every major engine: 61.1% on Google AI Overview, 56.3% on Gemini and 46.0% on ChatGPT, the largest engine by tracked volume.

Outcome 4

Reddit Content AI Engines Actually Cite

35 campaign posts carry measurable AI citations, totaling 1,701 citations from 2,813 retrievals. Reddit ranks as the fourth-largest source domain behind the brand’s AI answers, behind only the brand’s own site, YouTube and a TV-review aggregator, and ahead of Popular Mechanics, Forbes and Home Theater Review.

Campaign postSubredditCitationsRetrievals
What’s the best outdoor TV for a poolside area?r/Pools269326
Is an outdoor TV for the patio worth buying?r/OutdoorKitchens229389
[Brand] vs. SunBrite vs. Samsung: which outdoor TV?r/televisions217517
Outdoor TV or a regular TV with a cover: which is worth it?r/patio151175
Is [Brand] a solid outdoor TV brand?r/Appliances140203
Top campaign posts by AI citation count. Peec AI, campaign to date.

Two of the top five are branded comparison threads, a sign that AI engines treat the campaign’s content as a legitimate source for direct brand-comparison queries as well as generic “best outdoor TV” recommendations.

Want Results Like These?

Tell us about your brand and competitors. We'll show you where Reddit could move the needle.

Let's TalkExplore Reddit Marketing

Spotlight

Three Threads, Three Channels

  • 729k

    Impressions on one r/HomeImprovement thread

  • 269

    AI citations on one r/Pools thread

  • 44

    Top-3 Google keywords on one r/Patio thread

Different threads win in different places, which is what makes a library stronger than any single post.

The r/Patio thread alone drives about 61% of the campaign’s estimated organic traffic (372 visits a month across 78 keywords), while the r/Pools thread is the most-cited post in the program’s history. Together, they show how one content strategy pays off across reach, AI and search.

Takeaways

Why It Worked

  • Answer the question buyers actually ask.

    Scenario-driven topics map directly onto the prompts people type into AI engines.

  • Earned beats editorial.

    Community content now out-cites major publications in the brand’s own AI-answer footprint.

  • Right audience, right framing.

    Broad homeowner communities rewarded “is it worth it?” questions, and niche communities supply high-intent recommendations.

  • Consistency compounds.

    Eleven months of steady publishing now supports reach, AI visibility and Google rankings together, with more posts still ramping.

Sources: Client campaign tracker; Peec AI (Jan 1 – Oct 28, 2026); Ahrefs Site Explorer (US).

Keep Reading

More Case Studies

See All Case Studies

Let's Build Your Reddit Library.

Tell us about your brand, competitors, and goals. We'll reply within 24 hours with how a program like this could work for you.

contact@redpulse.io
Miami, FL

By submitting, you agree to our privacy policy.